Find true north.Then broadcast it.
Your customers decide in seconds, on Google, in an AI answer, on your site, in their inbox. Lodestar makes you the one they choose, everywhere they look, then turns that attention into revenue you own.
The numbers, from real client dashboards.
Ranges from live client reporting, month over month. Individual client examples across search, site health, and AI visibility, never aggregated or cherry-picked. We can show you the dashboards.
The platforms we run
We rebuilt their site for the AI era. Then the traffic found them.
We moved a high-traffic retail client off WordPress and hand-coded a static site engineered to be cited by AI. Twelve months later, the numbers speak for themselves.
Search growth, WordPress rebuild to today
Google Search Console · 12 monthsThe challenge
The client was stuck on a slow WordPress site: invisible to AI tools and losing ground on Google. Templates don't get cited.
What we did
We hand-coded a static HTML site with full schema, structured data, and answer-engine optimization, engineered from the ground up to be the source AI tools quote.
The results
667K impressions and 20.5K clicks in 12 months, +109% users in 90 days, and 945 citations in Microsoft Copilot, plus pickups across ChatGPT, Perplexity, and Google AI Overviews.
Cited by
What we do for you.
We run the full growth stack in-house, so acquisition, conversion, and retention all pull in the same direction: yours.
Website Development
Hand-coded sites built to rank, convert, and get cited by AI.
Explore →SEOSEO
Technical, content, and authority SEO for Google and the AI answer engines.
Explore →Email, SMS & LoyaltyEmail, SMS & Loyalty
Lifecycle programs that turn one-time buyers into repeat regulars.
Explore →Omni-Channel AdvertisingOmni-Channel Advertising
CTV, programmatic, and Meta ads tied to real store visits and sales.
Explore →Identity ResolutionIdentity Resolution
Turn anonymous site visitors into contactable, ready-to-work leads.
Explore →Custom AI ToolsCustom AI Tools
Dashboards, internal systems, and AI automations built around how you actually work.
Explore →The kind of tool we build in an afternoon.
Drag the sliders. This is a stripped-down cousin of the dashboards and calculators we build for clients, running live in your browser. Yours would pull your real data and look even better.
SumWizeCustomers find you in more places than ever. We win all of them.
Discovery moved. It happens in map packs, AI overviews, voice assistants, and inboxes, often before anyone clicks. Most businesses are invisible on the surfaces that decide the sale.
Google & Map Pack
Rank in organic results and the local map pack, where high-intent buying decisions start.
AI Answers
Get cited by ChatGPT, Perplexity, and Google AI Overviews as the recommended answer, not your competitor.
Voice & Near-Me
Show up the moment a customer asks an assistant or searches ‘near me’ on the move.
Your Website
A fast, hand-coded site engineered to turn the visit into a booked lead.
Inbox & SMS
Owned email, SMS, and loyalty that bring customers back on your terms, not a platform's.
Paid & CTV
Amplify across paid search, social, and connected TV when you want to accelerate.
Rented traffic stops. Owned assets keep paying.
Ads and rankings vanish the day you stop spending. The assets we build, your site, content, rankings, email list, and first-party data, stay yours and compound quarter after quarter.
How we run your account.
Chart
We map the terrain first: data, unit economics, ICP, and the one metric that matters most.
Find the signal
Disciplined testing isolates the channels, audiences, and messages that genuinely move revenue.
Broadcast
We scale the winners, amplifying across paid, CTV, search, and lifecycle with intent.
Compound
Continuous measurement and iteration against your north-star, so gains stack instead of fade.
The difference is what we refuse to do.
Month to month, never a long-term lock-in. We earn the renewal every time, or you walk.
Built to be chosen
We earn rankings, reviews, citations, and authority, not rented clicks that vanish when the budget does.
Evidence over opinion
Every result ties to rankings, calls, and revenue. Plain-English reporting, no vanity metrics.
We own the outcome
Senior operators run your account end to end. No juniors on your budget, no hand-offs.
Compounding, not quick hits
We build owned assets that stack quarter over quarter, not sugar highs that crash when we leave.
See where customers can and can't find you.
Before you spend a dollar, we run a free visibility audit: a plain-English scorecard of where you show up across search, AI, your site, and your funnel, what the gaps are costing you, and the fastest path to more revenue.
No obligation. The audit is yours to keep.
Get your free audit →The things founders ask first.
What does Lodestar actually do?
We make you the business customers find and choose, across search, AI, and your site, then convert and keep them with email, CRM, and ads. One team, one system.
How are you different from a normal SEO agency?
We build owned assets that compound and report revenue, not rankings alone. And senior operators run your account start to finish.
How long until I see results?
Technical and site wins land fast. SEO, content, and authority compound over 60 to 90 days and keep climbing.
What does it cost?
It’s scoped to your market and goals, and we validate the range up front. No surprises, no lock-in.
Which services do I have to buy?
Only what moves your number. Start with websites and SEO, then add email, CRM, ads, or identity resolution as you grow.
What is the free audit?
A plain-English scorecard of your visibility and funnel, the cost of the gaps, and the fastest path to more revenue. Yours to keep.
Ready to find your north?
Book an intro call. We'll pressure-test your growth model and show you where the fastest gains are hiding. No pitch theater.
Start a project →