LodestarDigital
Service

Digital reach, physical presence, synchronized.

Integrated advertising across every channel your customers touch, built around your market and budget, with closed-loop attribution that ties ad exposure back to real transactions and store visits.

Try it

See what your ad budget could return.

Move the sliders to model a campaign. This is the kind of live ROAS view we build into every client dashboard, tied to real spend and real store visits.

Revenue / mo$28,800
ROAS3.6x
Orders / mo160
Cost per order$50
SPENDREVENUE
Illustrative math, not a quote. Real builds run on your live data.
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CTV & Streaming TV

Your commercial, everywhere they watch.

We run your commercials on the premium streaming apps your customers actually use, targeted to your market and audience, and measured against real store visits and sales, not guesswork. Full-screen, unskippable, on the biggest screen in the house.

400+ streaming platforms in our network

HuluRokuESPNMaxPeacockParamount+Disney+TubiPluto TVSamsung TV PlusFuboSling TVDirecTVPlexDAZNCrackleLifetimeBravoAMCA&EMTVTBSFood NetworkMLB+400 more
One message, everywhere

Your first-party data becomes your most powerful targeting tool.

We synchronize digital reach with physical presence through custom media frameworks tailored to your market and budget.

Then we prove it worked, connecting every impression to store visits and purchases with closed-loop attribution.

Paid media and Meta ads
What's included

Every channel, coordinated.

CTV & Streaming

Your ads run on Roku, Hulu, ESPN, Peacock, and other premium streaming platforms, with completion rates above 95 percent because the spots cannot be skipped. It is television-quality reach, bought programmatically and targeted to the exact households you want.

Programmatic Display

Targeted banner campaigns run across premium publisher networks, following your audience around the web with the right message. Everything is bought programmatically in real time, so budget flows to the placements that actually perform.

Geofencing & Conquesting

We draw virtual fences around your locations and your competitors', then serve ads to the phones that enter them. It is a direct way to reach people who are already in-market, even the ones standing in a rival's parking lot.

Meta & Social

Compliant Facebook and Instagram campaigns, including in-app messaging, built to the platforms' rules so they keep running instead of getting flagged. Creative, targeting, and optimization are handled end to end.

Streaming Audio & Podcasts

Placements across Spotify, Pandora, and podcast networks put your message in the ears of a captive, engaged audience. Audio reaches people in moments other channels cannot: driving, working out, commuting.

Local & DOOH

Print, billboards, mobile LED trucks, digital out-of-home, and direct mail, coordinated with your digital campaigns instead of run in isolation. Physical-world reach that reinforces what people are already seeing online.

CTV and video
Targeting & attribution

Targeting and attribution that close the loop.

First-party data plus a 700M+ device identity network, matched to real-world outcomes.

First-Party Activation

We activate your own POS and loyalty data, enriched with more than 25,000 consumer attributes and machine-learning lookalikes. That turns the customers you already have into a blueprint for finding thousands more who look just like them.

Cross-Device Identity

We match the same person across phone, tablet, desktop, CTV, geofence, and store visit, so you are not paying to reach one customer as if they were six different people. One identity, one coherent story, measured all the way through.

Closed-Loop Attribution

Ad exposure is tied back to actual store visits and transactions on a 30-day window, with ROAS updating in real time. You see which campaigns drove real revenue, not just clicks and impressions.

How it works

The process.

Plan

A custom media framework built for your market, goals, and budget.

Target

First-party data, 25,000+ attributes, and lookalike modeling define the audience.

Launch

Synchronized creative goes live across every channel at once.

Measure

Real-time ROAS, foot-traffic, and transaction attribution, optimized continuously.

How we operate.

$170M+ Managed

We manage more than 170 million dollars in media across our client base, which is what earns us negotiated rates and priority access. That buying power and pattern recognition works in your favor from day one.

95%+ Completion

CTV placements post video completion rates above 95 percent because premium streaming inventory is unskippable. Your whole message gets watched, not just the first three seconds before a skip.

Real-Time ROAS

Live dashboards tie spend to revenue continuously, not in a monthly recap. You always know what is working while there is still time to move budget toward it.

Negotiated Rates

We buy media at negotiated rates and pass the transparency through, so you see exactly what was spent where. No hidden markups, no mystery margin, just more working media per dollar.

Channels & partners

RokuHuluMetaGoogleThe Trade DeskSpotify
The difference

Ads that end in a store visit, not just an impression.

Most advertising sells you reach and calls it a day: impressions, clicks, and a dashboard full of numbers that never connect to a sale. We run omni-channel campaigns across connected TV, programmatic display, geofencing, Meta, and digital out-of-home, and tie them to real outcomes like store visits, transactions, and revenue, matched by attribution instead of guessed at.

That means your commercial can run full-screen and unskippable on the streaming apps your customers actually watch, and then we can see who walked into your location afterward. Geofencing lets you target a competitor's parking lot or a trade-show floor, and programmatic puts you in front of the right person across the open web. One team, one plan, every channel pointed at the same number.

FAQ
Can you tie ads to real sales?

Yes. We track ad exposure to store visits and transactions with a 30-day window across a 700M+ device network and 145M+ points of interest.

Do you cover digital and physical?

Both. CTV, programmatic, and social alongside billboards, DOOH, print, and direct mail.

How is targeting built?

First-party POS and loyalty data, 25,000+ consumer attributes, and machine-learning lookalikes.

What's the minimum budget?

We build the media framework to your budget and market, and buy at negotiated rates.

How soon do we see reporting?

Real-time. ROAS, impressions, clicks, and foot-traffic are live in your dashboard.

Which channels perform best?

It depends on your market, which is why we test and let attribution, not opinion, allocate budget.

What is connected TV advertising?

Connected TV, or CTV, is your commercial running on streaming apps like Hulu, Peacock, Roku, and Tubi, on the actual television, full-screen and unskippable. It has the impact of traditional TV but with digital targeting and measurement, so you reach your market instead of paying for everyone.

What is geofencing?

Geofencing lets us target people's phones based on where they physically go, such as a competitor's location, an event, or a neighborhood, and then serve them ads and measure who visits you afterward. It is precise, local, and great for driving foot traffic.

Do you handle the creative?

We can produce or refine the ad creative, including CTV spots, so it is built for the channel and the screen. Great targeting is wasted behind a weak ad, so we make sure the creative earns the impression.

Let's build your campaign.

Start a project →