Notes on search, AI, and getting found.
Practical, no-fluff writing on SEO, answer-engine optimization, and building a site that ranks and gets cited. The same thinking we apply for clients.
How to Get Your Business Cited by AI (ChatGPT, Perplexity, Copilot)
AI assistants now answer the questions your customers used to type into Google. Here is how to become the source they quote, not the business they skip.
What Is Answer Engine Optimization (AEO)?
SEO gets you ranked. AEO gets you quoted. Here is what answer-engine optimization means and why it is becoming as important as traditional search.
How AI Search Is Changing SEO
AI Overviews and assistant search are changing how people find businesses. Here is what still works, what is genuinely new, and how to stay found.
Local SEO Checklist for Small Businesses
If customers find you by searching nearby, local SEO is the highest-leverage marketing you can do. Here is a practical checklist to work through.
Schema Markup Explained (With Examples)
Schema markup tells search engines and AI exactly what your content means. It is one of the most overlooked fundamentals in SEO. Here is how it works.
What Is llms.txt and Does Your Site Need One?
A small text file that tells AI crawlers what your site is and what to cite. Here is what llms.txt does, what goes in it, and whether you need one.
How to Turn Anonymous Website Visitors Into Leads
The large majority of people who visit your site leave without filling out anything. Identity resolution helps you recover some of that lost demand, compliantly.
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