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Case study · Website + SEO · Retail

A new build that got found from day one.

This client came to us with no site worth keeping and no analytics at all. We built a new static site engineered from the first day to be found by both Google and AI assistants. It started ranking and getting cited within months of going live.

Industry
Retail
Engagement
New build from scratch
Timeframe
Since launch
590K
Search impressions, 12 mo
3.46K
Organic clicks
12.2
Avg. Google position
450
AI citations in Copilot
The challenge

There was no baseline to improve on.

The previous setup had never had analytics installed, so nobody could see what was working or where visitors came from. There was no schema, no content structure, and nothing for an AI model to latch onto.

We were starting from zero, which is its own kind of advantage: we could build it right the first time instead of unwinding years of shortcuts.

What we did

We launched a hand-coded static site with the full search and answer-engine stack in place from the first day it went live:

  • Structured data and a clean content architecture on every page, from launch rather than as a retrofit.
  • Answer-engine optimization built in, not bolted on later, so the site was quotable the moment it indexed.
  • Analytics and Search Console wired up on day one, so every gain was measurable from the start.
  • Fast static hosting and an AI-crawler-friendly setup for both Google and the answer engines.
The results

Found, ranked, and cited from a standing start.

Within twelve months the site reached 590,000 search impressions and 3,460 organic clicks, settling at an average Google position of 12.2 and still climbing. On the AI side it was cited 450 times in Microsoft Copilot and began appearing in ChatGPT and Perplexity answers, all with no prior history to build on.

Search impressions since launch

Google Search Console · 12 months
JulSepNovJanMarMayImpressions

Cited by

ChatGPTClaudePerplexityGoogle AI OverviewsMicrosoft Copilot
Case study

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